Privacy Policy
Effective Date: 8/1/24
Welcome to RoughDayPets.com ("we," "us," "our"). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.roughdaypets.com, in compliance with the General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA).
1. Information We Collect
We collect information that you provide directly to us and information that is automatically collected when you use our website.
a. Personal Information
Contact Information: Name, email address, telephone number, and mailing address.
Account Information: Username, password, and other registration details.
Communication Information: Feedback, inquiries, and other messages you send to us.
Transaction Information: Payment details and transaction history if you purchase any services or products.
b. Automatically Collected Information
Usage Data: Information about how you interact with our website, including your IP address, browser type, operating system, pages visited, and time spent on our site.
Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience, analyze usage, and deliver personalized content.
2. How We Use Your Information
We may use the information we collect for various purposes, including:
To provide, operate, and maintain our website.
To process transactions and manage your account.
To communicate with you, including responding to inquiries and sending updates.
To personalize your experience and deliver content tailored to your interests.
To improve our website and services through analytics and research.
To comply with legal obligations and enforce our terms of service.
3. Legal Bases for Processing Personal Data (GDPR Compliance)
We process personal data under the following legal bases:
Consent: We process your personal information when you have given your explicit consent for specific purposes.
Contract: Processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into a contract.
Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
Legitimate Interests: Processing is necessary for the purposes of our legitimate interests, such as improving our services and providing a secure experience.
4. Your Privacy Rights
a. GDPR Rights (For EU Residents)
Right to Access: You have the right to request access to the personal data we hold about you.
Right to Rectification: You have the right to request correction of any inaccurate or incomplete data.
Right to Erasure: You have the right to request the deletion of your personal data.
Right to Restriction of Processing: You have the right to request that we limit the processing of your data.
Right to Data Portability: You have the right to request the transfer of your data to another service provider.
Right to Object: You have the right to object to the processing of your data based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: You may withdraw your consent at any time where we rely on consent to process your data.
b. CPRA Rights (For California Residents)
Right to Know: You have the right to request the categories and specific pieces of personal information we have collected about you.
Right to Delete: You have the right to request the deletion of personal information we have collected from you.
Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the sale or sharing of your personal information.
Right to Correct: You have the right to request the correction of inaccurate personal information.
Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information.
To exercise your rights under GDPR or CPRA, please contact us at hello@roughdaypets.com.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by law.
6. Data Security
We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.
7. International Data Transfers
If you are located outside of the United States, your information may be transferred to and processed in the United States. We ensure that such transfers are carried out in compliance with applicable data protection laws, including GDPR.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with the "Effective Date" at the top. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Rough Day Pets
Email: hello@roughdaypets.com