The First Lead Right™
to Pet Loss Grief Leads in Your Area

Secure your free territory & keep it as a business asset forever. Support pet parents navigating the heartache of losing their beloved companion. Grief counselors with certifications from the IAAHPC receive 6 zip codes free until October 15th, 2024. If you do not have a IAAHPC certification you are eligible for 3 free zip codes. Join now to make a meaningful difference in the lives of grieving families.

Every pet parent who connects with an in-home euthanasia veterinarian on Rough Day Pets will be recommended a grief counselor.

How It Works

  • Yes, Rough Day Pets is committed to maintaining high standards for grief counseling. To remain on the platform, counselors must hold at least one of the following certifications:

    • Certification in Thanatology (CT)

    • Certified Grief Counseling Specialist (CGCS)

    • Certified Grief Recovery Specialist (GRS)

    • Certified Hospice and Palliative Care Advocate (CHPA)

    • Certified Hospice and Palliative Care Technician (CHPT)

    • Certified Hospice and Palliative Care Veterinarian (CHPV)

    • Licensed Professional Counselor (LPC)

    • Licensed Clinical Social Worker (LCSW)

    • Master’s or Doctoral Degree in Counseling, Psychology, or Social Work

    This ensures that grieving pet parents receive the highest quality of care and support.

  • Zip codes are available for $8 each. Qualified grief counselors receive 3 free zip codes. An additional 3 free zip codes are offered to those who have certifications from the IAAHPC.

  • Purchase not required for selecting your free zip codes. Your request to claim zip codes will be reviewed and approved within 1 week. Once approved, you’ll have 1 week to finalize your selection and secure your territory. If not completed within that time, the zip codes will become available to other grief counselors. Don’t miss your chance to lock in your exclusive area!

  • For every zip code you purchase, Rough Day Pets will donate $1 to the International Association for Animal Hospice and Palliative Care (IAAHPC). By securing your territory, you’re not only growing your practice but also supporting compassionate end-of-life care for pets everywhere. It’s a meaningful way to give back while expanding your reach.

  • Every pet parent who connects with an in-home euthanasia veterinarian on Rough Day Pets will be recommended a grief counselor.

    As the exclusive grief counselor in your selected area, you’ll receive direct referrals from pet parents seeking support for pet loss grief. Once a referral comes through, you have the first right to respond and connect with the family. This exclusive right lasts for 24 hours, giving you the opportunity to schedule a session at your convenience.

    If you're unavailable or decline the referral, it may then be passed on to other counselors to ensure that grieving pet parents receive timely care. This system prioritizes your access while also helping families find the compassionate support they need as quickly as possible.

Limited to One Grief Counselor Per Zip Code. Select Your Territory Before It's Gone.

Qualified grief counselors receive 3 free zip codes, or 6 free zip codes for those with an IAAHPC certification. Own this asset forever and connect with pet parents in need.

Don’t Miss This Limited-Time Offer!

More Than Just Great SEO

Investing In Animal Communities To Drive Leads

At our core, Rough Day Pets is an SEO-driven platform focused on connecting pet parents with compassionate support for pet loss and grief. But our mission goes beyond that. We’re dedicated to raising awareness around pet grief counseling and making these services widely accessible to every family in need. To achieve this, we’re investing in both online and offline communities to provide comfort and drive meaningful support. One example is highlighted in our recent case study, where we connected with 2.4 million grieving pet parents in under 48 hours on X. Click below to learn more about how we’re making a difference.

Rough Day Pets Is A Proud Partner Of IAAHPC

At Rough Day Pets, we are deeply committed to supporting the International Association for Animal Hospice and Palliative Care (IAAHPC). As part of this commitment, we pledge to donate 10% of all ad revenue generated from our platform, along with $1 for every grief counselor zip code purchased, to the IAAHPC each year. By partnering with us, you're not only growing your practice but also contributing to compassionate end-of-life care for pets everywhere.